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The Marketing Memo #13: Build An Audience Through Recommendations
Plus: Automate your cold outreach
The Marketing Memo Editors
February 26, 2024
Hey there marketers,
Welcome to the 13th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.
But first, let’s start with a fun Monday marketing meme:
Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:
A guide to growing your newsletter with free recommendations
A free tool for identifying trending search terms
A quick tip to generate more leads
Let’s jump in.
Want More Clients Without Depending on Social?
Scaling a 6- & 7-figure coaching business doesn't have to mean endless daily content, draining ad spend, and relentless hustle. Uncover a smarter, predictable strategy for audience growth. Get instant access to our proven client-getting strategy in our free 24-page guide.
Our editor Sinem is an expert when it comes to using free recommendations to grow her newsletter. After all, she runs two of Convertkit’s most recommended newsletters.
In this guide, she shares everything she's learned so you can leverage this strategy to grow your own newsletter faster.
This article is for you if you’re:
- Running a newsletter and looking to consistently add (more) new subscribers to your list without working harder.
- Enjoying collaborating with other creators, or at least want to give it a try.
- Hesitant about using free recommendations and want to learn if it's an interesting opportunity and not just a fad.
A Forgotten SEO Powerhouse: Google Trends
Google Trends is Google’s way of showing what’s trending across Google Search, Google News, and YouTube. Along with showing what’s generally trending, you can also perform your own search queries to see how people are searching for different terms.
You can use Google Trends to:
See how the traffic for a search term is trending over time
See how multiple search terms stack up against each other
View related search queries
“I often using more in-depth tools like Semrush and Ahrefs, but love the simplicity of quickly running a query through Google Trends to see how two terms are stacking against each other, or to quickly identify similar trending terms. Plus, it’s free, so it’s a great tool for anyone who’s just dipping a toe into keyword research.” -Kati
Today’s Tip: Automate Cold Outreach to Get More Leads
If you’re trying to build your client roster through cold email outreach, creating an automated system can help you increase your productivity and results.
In this quick article, learn the 4 step process one social media marketer crafted to gain leads and land clients.
Loved this newsletter? Forward it to a marketer you love in your life.
We’ll see you next Monday for the next Marketing Memo.
- Kati, Sinem, and Zulie
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