The Marketing Memo #12: A Deep Dive on Web3’s Marketing Failure

Happy Monday marketers,

Welcome to the 12th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Are those tears of laughter or sorrow? We may never know, but now you’re ready for today’s newsletter. Here’s what we’ve got:

1. A deep dive on the marketing flop behind Web3

2. The organization tool we use for this very newsletter

3. Tips for creating a great welcome email

Let’s jump in.

Deep Dive: Web3’s Failure Was Predicted By Its Marketing

Last year Web3 was the next “it” thing. Today, it’s barely talked about. What went wrong for the next iteration of the internet?

Our editor Zulie breaks down what we can learn from Web3’s colossal marketing failure.

“Amid the fever pitch fundraising rounds, the cult of the founder, and the era of free money, Web3 seemed like the next logical step in the evolution of the internet. But as the dust settles, it’s clear that it was just a marketing mirage built on speculation and the promise of what could be, rather than real value.”

Trello: The Organization Tool We Can’t Live Without

Trello is a project management tool that allows you to visualize and manage projects. We use Trello to help us manage our workflow and create each edition of The Marketing Memo.

Our editor Kati also uses Trello to help manage workflows for different clients.

“I couldn’t be a freelance marketer without some sort of project management tool, and Trello makes it easy for me to see what tasks I have to complete each week for different clients, all in one place.”

Today’s Tip: Build a Lasting Relationship With A Great Welcome Email

If you a run a newsletter, whether for a brand or for yourself, having a great welcome email is an important part of creating a lasting impression.

Tip #1: Create a sense of urgency in your subject line.

Get the rest of the tips and in the full piece here:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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If you want to keep up with problems, solutions, and news in marketing, The Marketing Memo is your ideal Monday read.