The Marketing Memo #11: How to run a successful membership mini-launch

Hey there marketers,

Welcome to the 11th issue of The Marketing Memo. We’ve pulled in three can’t-miss resources for you to check out.

But first, let’s start with a fun Monday marketing meme:

Had a good chuckle? Now you’re ready for today’s newsletter. Here’s what we’ve got:

1. How to run a membership mini-launch

2. A marketing tool to help with keyword research

3. A quick tip to optimize article SEO

Let’s jump in.

Guide: The Anatomy of a Successful Low-Ticket Membership Mini-Launch

You don’t have to have a huge audience to have a thriving membership program, nor do you have to put a great deal of planning into a membership launch. We loved the way Corrie broke down exactly how she ran a successful “mini-launch” instead.

“Even a mini-launch is a considerable amount of work up front, but it is 100% worth it. After all, there's nothing quite like getting paid (on a recurring basis) to nerd out over your passion, share your knowledge, and connect with awesome like-minded individuals!”

One of our favorite SEO tools: Semrush

Semrush is a marketer’s best friend when it comes to SEO. There are tons of different ways to get more SEO juice for your website, from competitor research to backlink strategy.

Our editor Zulie’s favorite tool is the Keyword Magic Tool. Just put in a keyword idea and Semrush returns tons of variations which you can rank by difficulty, monthly search volume, search intent, and more.

You can use Semrush to:

• Research keywords

• Snipe competitors' weak keyword rankings

• Track your overall site health

• Do just about any SEO task needed

Ready to give it a try? Here’s the link:

Semrush offers a 7-day free trial if you want to give it a try!

Today’s Tip: Optimize Your Article Images for SEO

When it comes to optimizing your articles for SEO, don’t overlook the impact that your images can have. Take a look at these 5 simple tips for ensuring your images are helping boost your article, not hinder it.

Read the full article here:

Loved this newsletter? Forward it to a marketer you love in your life.

We’ll see you next Monday for the next Marketing Memo.

- Kati, Sinem, and Zulie

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